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Snapchat was redesigned to monetize its service by mixing in more adverts

by Harikrishna Mekala

Many have criticized that feeds are no longer sequential and are confusing.

Some have talked Snapchat support on Twitter to air failures and asking it to return to the previous version of the app.

News site TechCrunch published that data given to it by analytics firm Sensor Tower revealed that only 17% gave it three to five stars, implying they approved of it.

Snapchat made the adjustments as a way for the social network to monetize its service by jumbling in more adverts, said experts.

Elyse Betters Picaro, a US editor of Pocket-lint and a normal user, said Snapchat had “begun jumbling ad-laden Stories into your chats now, because, as the figures have shown, people are sending tonnes of snaps a day now, but they aren’t posting to their stories as many.

“Stories from your “normal” buddies now appear in chats, while important and popular Snapchat users are still on the side with the media, which rises to create a sort of class system.

“It’s also tough to find stories from people who don’t follow you back,” she said. “Also stories are no longer in sequential order, and you can’t play all the stories consecutively anymore.”

Ms. Betters Picaro added: “It may, as a user, feel like you’re abstaining out on something now, as it’s harder to find Stories, harder to play them, and they just seem harder to grasp in general now.”

She attached that Snapchat boss Evan Spiegel had warned users and investors about the change in November when he said: “There is a powerful likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the response of our community will change when they begin to use our updated application.”

Despite the poor reception, Ms. Betters Picaro does not suppose the firm will respond to user demands and ditch the changes.

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