If other significant streaming services, like Hulu, which had 12 million spending subscribers as of last May, were added, streaming’s lead over cable would be starker.
Netflix and other subscription-video-on-demand programs are significantly cheaper than cable TV. The usual Netflix package costs $9.99 a month in the US, while the normal expanded basic cable package, which includes telecast and standard cable channels like Fox News and ESPN, goes for $69.03 a month.
Some people purchase Netflix as well as pay-TV. And providers like Comcast let consumers access Netflix through their set-top boxes.
Netflix’s US contributor base still pales in comparison to the larger pay-TV market, which includes satellite operators related to DirecTV and Dish Network, TV services of phone companies like Verizon Fios, and internet-TV services before-mentioned as SlingTV and DirecTV Now.
But Netflix’s subscriber mark is still climbing, while the pay-TV market is flinching. As a whole, the top pay-TV operators trailed by Leichtman, which served roughly 95% of US subscribers, had 93.3 million contributors in the first quarter of 2017—a 1% dip from the same period a year earlier.
TV isn’t the only business that Netflix and streaming rivals like Amazon Prime Video are fighting. They’re also competing with movies with made-for-streaming, movies—only some of which run in theaters.
The US subscription-video-on-demand business, made up of players like Netflix, Amazon Prime, and Hulu, is anticipated to overtake the country’s cinema industry in terms of annual revenue by 2019, PricewaterhouseCoopers told in its annual media outlook report this month.
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