Describing it “perhaps the most significant step we’re taking,” Zuckerberg aimed out that partisan ads online are not directed to the corresponding extent as ads on factors like TV. The Facebook CEO said, in those circumstances, you still can’t be certain if you’re viewing the similarly ads as others.
“We’re going to take Facebook to an equivalent greater standard of transparency,” he said. “Not only will you have to explain which page used for an ad, but we will also perform it so you can visit an advertiser’s page and view the ads that they are currently working to an audience on Facebook.” Zuckerberg said the organization would roll out the changes in getting months, and added that they would go with others to set a “new model” for online political ads.
The organization has been scrutinized for allowing the use of so-called “dark posts,” which allow promoters to target Facebook users without producing the ads linked to the promoters themselves. In one famous example from this week, a targeted ad about Donald Trump was employed to walk back statements made first by the president. The new rules would seem to bring some clarity to that process.
The changes published as Zuckerberg also said the organization would give Congress ads connected to Russian election interference, come as lawmakers have called for more laws on online political ads. Just recently, a group of congressional Democrats wrote to the FEC requesting for new rules to prevent outside meddling in the use of such ads. The discussion over how to fix them, however, goes back much further. With the publication, it seems Facebook will be readily making any of those changes first.
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