In January, 962,000 users were the medium viewership on Twitch. Sometimes there were more, sometimes there were less but in overall, nearly a million people were viewing Twitch at any given point.
That puts Twitch viewership on par with the equivalents of MSNBC, CNN, Fox News, and ESPN.
“For judgment, 2017 total day viewership for Fox News Channel and ESPN was 1.5 million, MSNBC implied 885,000, and CNN was 783,000,” Macquarie Capital analyst Ben Schachter leads out in a recent note, “establishing Twitch squarely between the most-watched US cable flows.”
Twitch is a free help that’s populated by user-generated content. People play tournaments live on Twitch while other folks watch. There is a comment segment so that viewers can interact with the person streaming, along with the ability to tip the player with a virtual currency called “Bits” that can be bought with real money.
Both Sony’s PlayStation 4 and Microsoft’s Xbox One have software built in that allows streaming games directly to Twitch from the consoles, and many players use gaming PCs to broadcast. Watching Twitch is thus open and simple.
Beyond gaming, Twitch also offers “IRL” streaming an acronym for “in real life” which allows people to share their reality with a streaming audience. It’s not clear whereby much this burgeoning section of Twitch presented to the overall average viewership experience set in January, but it’s a good idea of where Twitch could go in the future.
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