Testing Gaming Monetization: Walking the Line Between Profit and Player Experience

The Money Game Has Changed

What Really Matters in Monetization Testing

Following the Money Trail

The Balance Beam Act

When Things Go Wrong (And They Do)

The Overeager Money Grab

Making It Right

The Secret Sauce of Good Monetization Testing

Watch the Numbers, Feel the Players

Different Strokes for Different Folks

Looking Ahead

The Real Talk

The Bottom Line