Companies require data to make informed decisions, optimize operations, and drive growth to compete in a data-driven business landscape. That’s where website data extractor software steps in.
Data extraction tools help companies gather, analyze, and leverage valuable data from CRMs, analytics, social media, and other platforms.
This article reviews the top 6 marketing data extraction solutions, including features and extraction options suitable for marketing departments.
Top 6 data extraction tools
These data extractors have been chosen based on their ability to do the job quickly, user-friendliness, scalability, cost-effectiveness, and quality of customer service.
Improvado
Improvado offers an end-to-end marketing data pipeline solution that streamlines the entire process from data extraction and transformation to loading analysis-ready data on a dashboard or BI tool.
It extracts data from over 500 sources, including ad platforms, social media, and CRMs. The platform supports the following:
- flat-data ingestion;
- raw data extraction through email;
- spreadsheet;
- Amazon S3;
- FTP/SFTP.
It provides high-granularity data and supports data transformation and pushing analysis-ready data to data warehouses or other desired destinations.
Web Scraper
Web Scraper is a browser-based data extraction tool that can scrape data from complex websites with multiple levels of navigation and can handle complex JavaScript and AJAX requests.
It allows users to customize the frequency of website scraping and output data in CSV, JSON, and XML formats.
Web Scraper also provides a REST API to automate and integrate scraping workflows with other applications.
While it can help marketing teams with market research and competitor monitoring, it cannot pull data on ads performance, order details, or customer engagement.
Coupler
Coupler.io is a platform for data automation and analytics that provides an all-inclusive ETL tool. It allows extraction of data from numerous sources and delivery to three different destinations.
The platform provides a range of connectors, including Shopify, Clockify, and Jira, to extract data from specific sources.
For data visualization, custom dashboards, and charts, you have the option to utilize Google Looker Studio, PowerBI, or Tableau.
Coupler allows users to connect to various data sources, extract data using customizable queries, transform it using different options, and load it into a database, BigQuery, or spreadsheet, saving time and effort.
Supermetrics
Supermetrics is an ETL platform for marketing teams and agencies, offering native data connectors for over 100 platforms, including Google Ads, Google Analytics, and HubSpot.
The software allows high data granularity and can export to Google Sheets, Snowflake, Excel, Amazon S3, and more. However, it doesn’t support custom connector requests or enterprise-grade destinations like Power BI or Tableau.
Octoparse
Octoparse is a data extraction tool for websites, databases, and APIs. The platform has two modes for data extraction:
- Wizard Mode allows users to select and extract data using a point-and-click approach or predefined templates for popular websites.
- Advanced Mode uses custom scripts to extract data from complex websites and offers advanced features suitable for users with programming skills.
Octoparse has multiple use cases relevant to marketing teams, including social media monitoring, competitor analysis, and market research, where it can extract data on shares, likes, hashtags, pricing, product reviews, and customer feedback.
Hevo Data
Hevo Data is a data pipeline platform that extracts data from various sources, runs transformations to prepare it for analysis, and delivers operational intelligence to business tools.
It offers over 150 integrations, including popular marketing platforms like Salesforce, Google Analytics, Shopify, and HubSpot, as well as databases, cloud storage, and webhooks.
The platform also supports data transformation and loading, including preload and post-load changes.
Custom data transformations can be performed for data cleaning, enrichment, and normalization to ensure that the data is in a suitable format for further analysis or use in other applications.
Centralize your marketing data
When choosing a data extraction tool, it’s crucial to take into account the following factors:
- data sources used;
- intended use cases for the extracted data;
- need for historical data.
It’s best to select a tool that offers a complete solution for the entire data cycle, from extraction to transformation and loading, to enable easy processing, visualization, and analysis.
Look for a platform that offers various extraction features to address different business needs and use cases. Find the one that streamlines the process for marketers, giving them more control over their time and resources.
