A commercial brand explainer video is notoriously formulaic. However, there are several methods to break the norm and present unique stories that will fascinate your audience.
The Basis of Commercial Video Production
Commercial video production is an essential component of brand promotion. It is the foundation of commercial video creation since it aids in the development of an emotional connection with the brand. The finest advertisements are those that tell a story, elicit emotion, and make viewers care about what they’re seeing in less than 30 seconds. Congratulations, then! You have an award-winning commercial on your hands.
Breaking the Mold
As a commercial video production firm, we’re always looking for innovative methods to communicate stories.
We feel that it is critical for your company to stand out from the crowd and make an impression on your target audience. To accomplish so, you’ll need to try something unique, something that will draw readers into your story and keep them interested until the finish.
This is where creative solutions come into play! We can produce something captivating by breaking the mold and going against what has been done before by breaking the mold and going against what has been done before.
A Visual Storytelling Approach
Visual storytelling is a powerful tool that can be used to tell a story in a unique way. With visual storytelling, you can use images to tell the story of your product or service and its benefits, while also creating an emotional connection with your audience.
Visual stories are more powerful than verbal ones because they speak directly to our brains’ visual processing centers; we’re wired for visuals! When someone sees something visually appealing, there’s no need to explain it they get it right away. This makes visual storytelling ideal for explaining complex concepts or ideas where words just won’t do (for example: technical specs). And unlike text-based content, which requires reading and comprehension skills on behalf of the viewer/reader before they understand what’s being communicated by a piece of content like this one (you), visuals do not require any extra effort from viewers/readers since their eyes automatically take in all available information without requiring any effort from them at all – making them perfect candidates for conveying important messages such as safety instructions or warnings about using certain products incorrectly
Innovative Filmmaking Techniques
The best way to break the mold is by using innovative filmmaking techniques. Here are some examples:
- Use of visual effects. Visual effects (VFX) create the illusion of things that don’t exist in reality, like explosions or flying people. They can be used to enhance existing footage, or they can be used as a stand-alone technique for example, when you want to show your product being used in outer space without actually having someone go there and film it!
- Drone footage/camera drone shots. If your commercial needs aerial shots of a beautiful location or event, consider using drone footage instead of hiring an expensive helicopter crew and renting one out yourself! This will save money while still providing your viewers with stunning visuals they’ll remember long after seeing them on screen. In fact, according to Forbes Magazine’s 2018 list titled “Top 10 Best Camera Drones Under $1000,” drones have become so popular among filmmakers today because they’re “easy-to-use” devices that allow them greater creative freedom than ever before possible before now…
Commercial video production has a reputation for being formulaic. However, there are a number of ways to break the mold and tell unique stories in a way that will captivate your audience.
The first step is to think outside the box or rather, beyond the four walls of your office or studio space. If you’re looking for inspiration and originality, consider shooting on location! If possible, take advantage of natural lighting by shooting outdoors during daylight hours; this can make all the difference in how viewers perceive your brand or product as well as its value in their lives. Also, I advise using explainer video animation. Always, we can use clever animation and create amazing pictures for our video
I hope you’ve enjoyed reading this post and are inspired by the examples of innovative commercial video production. We’re living in a time when technology is advancing at an unprecedented rate, so it’s important that we continue to push ourselves as creatives so that we can stay ahead of the curve.