RED founder Jim Jannard says “there is no good way to describe it until you see it.” He also writes that “our display is the technology you haven’t seen before. It is not lenticular, which is an inferior tech in every way, has been tried many times before and failed for good reason.
RED says that it will also use an algorithm to convert stereo sound into “multi-dimensional audio” to add to the immersive experience.
The company says the phone will ship in early 2018, and it’s currently available for preorder on RED’s website. It starts at $1,195 for the aluminum version, and there’s also a $1,595 variant made out of titanium.