According to an analysis by Strategy Analytics on Thursday, global wearables purchases rose eight per cent yearly from 20 million in the following quarter last year.
A Strong market for low-cost fitness bands in China and premium smart bands beyond the US drove the uptick.
“Xiaomi gained 17 per cent global business shared and passed Fitbit and Apple to grow the world’s largest wearables vendor. Fitbit is in danger of being caught in a pincer move between the low-end health bands sold by Xiaomi and the fitness-led, high-end smartwatches sold by Apple,” said Neil Mawston, Managing Director at Strategy Analytics.
Fitbit sent 3.4 million wearables for 16 per cent business share common in the next quarter this year, almost splitting from 29 per cent a year ago.
“Apple sent 2.8 million wearables common in Q2 2017, rising 56 per cent yearly from 1.8 million in Q2 2016. Apple has for now lost its wearables power to Xiaomi, due to a lack of residence in the sizeable fitness band sub-category,” Cliff Raskind, Director at Strategy Analytics, said.
However, Raskind noted, the rumored future Watch Series 3 launch with enhanced fitness tracking could prove to be a successful smartwatch model and enable Apple to develop the top wearables spot later this year.
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