Accessing consumer phone numbers empowers companies to derive valuable data and devise effective marketing strategies to grow their business. Call tracking software allows your company to easily gather data from local and toll-free numbers.
The advanced Phonexa call tracking software allows businesses to easily measure the effectiveness of marketing campaigns. It also helps companies to improve revenue with detailed inbound call reports.
Collate Information with Call Tracking
Call tracking platforms provide a deep insight into customer calls. When customers see your numbers and call, your call tracking software will immediately get to work. It is designed to deliver valuable information and insights. You can immediately get reports stating the relevant information about where the call came from, which Google click ID was used to make the call and whether it was the result of a recent marketing campaign.
Additionally, the data offers information about the time and date of the call, its location as well as the duration. The key demographics about the user is also presented through detailed reports. It also helps companies to track unique or duplicate calls. The reasons for accepting or rejecting a call is also displayed correctly. Besides, you can also find out who the caller was speaking to and what influenced the caller to get in touch with your company.
Improved Marketing Decisions
Marketing strategies need to be tweaked according to your business needs. To enhance the efficiency of your marketing campaigns, call tracking can play a crucial role. It collates caller data and provides valuable insight into the callers. This allows your team to adopt a strategy for targeting potential as well as existing clients. Accordingly, you can optimally utilize resources to grow traffic to your site.
With real-time data at your disposal, you can easily track the effectiveness of any marketing campaign. Loopholes can be easily identified and rectified without losing valuable time. The call data will also help to generate more calls from recently used landing pages and ensure better conversions. The predictive analysis also helps to funnel marketing efforts towards revenue generating channels. As call leads are distributed efficiently to direct advertisers, new monetization opportunities also arise.
Most companies employ varied communication channels to improve their market presence. The call tracking software can be easily integrated with existing Customer Relationship Management (CRM) platforms and used for email marketing, organic as well as paid searches. Traditional marketing channels such as print, radio or television advertisements can also be tracked with advanced call tracking software.
Track Customer Journey Effortlessly
To grow your business, you need to improve your customer base. And call tracking can help you track your customer journey as effortlessly as possible. It provides customized reports that are designed to suit your company’s unique needs. It provides unique and efficient tools to use the most relevant information for different marketing campaigns. This will increase traffic to your sites and boost customer engagement like never before.
The detailed call reports also help to track the performance of marketing campaigns, compare campaign analytics and provide in-depth marketing insights. So, if you are thinking about growing your business, implementing call tracking software can make your task easier.