Content managers work with the content management systems on a daily basis. Does that mean that basic HTML skills are required to perform this kind of work? Not necessarily – modern tools make it possible for you to have maximum control over the content without knowing any programming knowledge.
The IT sector is not the only one where programming skills are valued. In content marketing, front-end programming languages come in handy as well. That doesn’t mean, however, that you can’t do without them. Actually, most content managers nowadays do not know even basic HTML, and they’re still able to deliver and publish top-notch content.
Some years ago, it was impossible to introduce any changes to the website without knowing HTML. That has changed with the popularization of the content management systems that enable editing website content with WYSIWYG HTML editors without touching its code. CMSs like WordPress or Joomla are easy to manage without HTML skills. Only headless ones like, for example, Drupal, require some programming knowledge since in their case, it’s you who’s in charge of user interface code.
WYSIWYG HTML editor – what is it, and what opportunities does it provide you with?
The acronym WYSIWYG stands for what you see is what you get. That means that using the WYSIWYG editor, you can follow the changes introduced to the website content in real-time. This way, it’s possible to edit web pages without knowing HTML. Some HTML editors have markdown support. Thus, using them, you can easily convert the plain text to structurally valid HTML. Due to split screen preview, you can follow that conversion in real-time.
Such a code editor can come with collaborative editing features that facilitate teamwork. If increasing the efficiency of the content marketing team \collaboration is your priority, choose an editor with all the features listed below.
- real-time caret position and text selection
- track changes
- user panel and presence list
- suggestion and comment modes
Can you use WYSIWYG editor in custom CMS?
If you’re using a custom CMS, you can implement the WYSIWYG HTML editor in it. To facilitate that, choose a WYSIWYG HTML editor with extensive API documentation and modular architecture that facilitates adjusting the scope of functionalities to your needs. An open source WYSIWYG editor may be a good option, but not if you want to work collaboratively in large teams. Then, it’s worth investing in a paid rich text editor with developed collaboration tools.
