Intel is developing a new Core and Visual Computing Group that Koduri will be starting, with the declared intent being to unify the company’s struggles with graphics chips beyond its full range of products. In Koduri’s words, it’s an “occasion to drive a combined design vision across Intel’s world-leading IP portfolio that helps expedite the data revolution.” What that expects in human communication is that he’ll be in command of putting some logic and consistency into Intel’s heretofore incomplete and disjointed efforts to compete with AMD and Nvidia, the two officers in graphics technology.
The size of Intel’s problem versus AMD on the graphics front as illuminated by the other major communication between the two companies this week: Intel has allowed building processors with AMD graphics on board. These new chips are expected for laptops and will be meant to state the greater pixel-pushing power needs of serious gamers. That’s a direct objection to Nvidia, but it must sting for Intel to have to use AMD’s tech to make it a certainty. So to rebalance its aggressive position, Intel has invested in acquiring AMD’s talent, not just its designs
Perhaps the most interesting aspect of Intel’s prediction today is the mention that the firm intends to compete with “high-end discrete graphics solutions,” which proposes we could soon be seeing Intel graphics cards trying to lure us away from the fabulous Radeon and GeForce options from AMD and Nvidia. That would take a lot of doing, as Intel hasn’t proved itself to be the best at tuning its graphics hardware and taking the most out of it, so one of Koduri’s major tasks will be to get Intel software and hacks up to the same standards as its competitors.
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