Smartphones

The _ga is asssociated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.

The _gat global object is used to create and retrieve tracker objects, from which all other methods are invoked. Therefore the methods in this list should be run only off a tracker object created using the _gat global variable. All other methods should be called using the _gaq global object for asynchronous tracking.

_gid works as a user navigates between web pages, they can use the gtag.js tagging library to record information about the page the user has seen (for example, the page's URL) in Google Analytics. The gtag.js tagging library uses HTTP Cookies to "remember" the user's previous interactions with the web pages.